Distributors. Stockists.
C&F agents.
We get the model.
Multi-tier price lists. Beat orders and van sales. Schemes and discounts. Customer credit limits enforced at order entry. Secondary sales tracking. C&F GSTR rules. Built for India's distribution model.
The problems we solve
Distributors bleed in three places
Beat orders go missing
Salesperson covers 30 stores in a day in Sarojini Nagar. Returns at 6pm with handwritten orders on paper. Half the orders get lost before entry. Customer calls next week. Relationship strained.
Mobile beat-order app. Capture order at customer location with photo and signature. Works offline. Syncs when connected. Auto-converted to invoices. Order leakage: zero.
Schemes are a manual nightmare
Buy 10 cartons of soap, get 2 free — but only on Dove, only this month, only if customer is in Tier-2 territory. Salesperson forgets. Customer gets the scheme from competitor. Dispute raised.
Scheme engine with date ranges, customer tiers, brand filters, quantity thresholds. Auto-applied at order entry. Customer-wise scheme statement. Scheme cost tracked vs principal claim.
Credit limit blowouts cause bad debt
Customer limit ₹5 lakh. Outstanding ₹4.8 lakh. Salesperson gives ₹2 lakh order. Now ₹6.8 lakh outstanding. Customer stops responding. You lose ₹1.8 lakh. It happens every quarter.
Credit limit enforced at order entry. Available credit visible to salesperson. Order blocked when limit exceeded. Manager approval required for override. Aging alerts at 30/45/60 days per customer.
Features
Everything distribution needs, integrated
From the beat to the books — one system.
Multi-tier pricing
Per-customer, per-brand, per-region price lists with effective dating. Distributor gets wholesale price; retailer gets MRP. Approval workflow for price overrides.
Beat order app
Salesperson takes orders on mobile. Photo capture of order confirmation. Offline-first — works in poor network. Syncs on reconnect. Auto-converted to invoices.
Scheme engine
BXGY, percentage off, flat discount, volume-based slabs. Conditional on date, brand, customer tier, and region. Auto-applied at order. Customer-wise scheme register.
Credit limits
Per-customer credit limit with available credit visible to sales team. Order blocked on limit breach. Manager override workflow. Aging-driven hold. Limit increase requests.
Van sales
Stock-on-truck inventory management. Cash sales reconciliation at end of day. Truck-wise P&L. Returns and damage handling in the van sales workflow.
C&F compliance
Principal-based GSTR-1 for C&F agents. State-level branch transfer invoicing. ITC handling on principal-to-C&F stock transfer. Commission income GST.
How it works
How AskBooks works for wholesale distribution
Beat order captured
Salesperson captures order on mobile at store. Credit limit checked instantly. Scheme auto-applied. No paper. No loss.
Invoice generated
Order approved and converted to invoice. GST computed. E-way bill for large orders. Delivery challan for van dispatch.
Collection tracked
Outstanding per customer aged by day. Auto-reminder to customer at 30/45 days. Credit hold applied on repeat default.
P&L by brand/region
Revenue by brand, scheme cost, return rate, customer aging — all in the dashboard. Principal-wise and region-wise P&L.
Compliance
All the compliance distribution needs
GST on distribution, TCS on high-value sales, e-invoicing, C&F GSTR rules.
Beat orders used to disappear in transit. Salesperson would 'forget' to enter 5 orders out of 30. Now everything is captured at the store on the phone. Order leakage went from 15% to zero. And the credit limit enforcement stopped one bad-debt incident that would have cost us ₹4 lakh.
Pricing
Plans for every distribution business
Small stockist with 1 salesperson. Billing, credit limits, basic scheme, GST returns.
Get startedFull distribution operations. Beat orders, van sales, scheme engine, C&F GSTR, payroll.
Get startedMulti-level distribution, 10+ salespeople, multiple principals. Dedicated implementation.
Get startedFAQ
Frequently asked questions
How does TCS on high-value sales work for distributors?
Under Section 206C(1H), if receipts from a single buyer exceed ₹50 lakh in a financial year, you must collect TCS at 0.1% on the amount above ₹50 lakh. AskBooks tracks cumulative receipts per buyer and auto-applies TCS when the threshold is crossed. The TCS collected is reported in quarterly Form 27EQ.
Can we handle complex schemes like buy-X-get-Y for different customer tiers?
Yes. The AskBooks scheme engine supports BXGY (buy X get Y), percentage discount, flat amount off, and volume slab pricing. Each scheme can be conditional on: date range, specific brands, customer tier (A/B/C), geography (state, city, territory), and minimum order value. Multiple schemes can be active simultaneously and auto-applied at order entry.
How does C&F agent GSTR-1 filing work?
A C&F agent sells on behalf of the principal. In AskBooks, the agent's entity maintains the principal's stock. Sales invoices are raised in the principal's name with the principal's GSTIN. The C&F agent files GSTR-1 from these invoices as the principal's authorized representative. Commission income is separately taxed in the agent's own GST return.
What happens when a salesperson takes an order exceeding credit limit?
The mobile beat-order app shows available credit balance before the salesperson enters an order. If the order would breach the credit limit, the app shows a warning and requires manager approval before submission. The manager gets a notification, reviews the customer's payment history, and either approves or rejects. The order is held in pending until approved.
Can we track secondary sales (retailer-level) through our salesperson app?
Yes. Salespeople can record secondary sales (retailer purchases from end consumers) during beat visits. This data helps you track market coverage, retailer offtake, and scheme effectiveness at the retail level — data that principals increasingly require for target setting and scheme reimbursement.
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